Honeyrock · FOUND Audit · Knights of Shropshire
FOUND Growth Audit
Knights of Shropshire

You've built a business worth recommending. Now it's time to become the business people actually find.

Your FOUND Status
Customers already trust you. Google doesn't yet.
🟠 Invisible Expert
Customers love your work — but too few people are finding you. Your reputation is stronger than your online presence currently shows.
Charlotte
Knights of Shropshire
22 July 2026
Fatima Wesson, Honeyrock
Your growth journey

Businesses like yours usually follow this path.

Every business we work with sits somewhere on the FOUND journey. Knowing where you are is the first step to moving forward.

🔴
Falling Behind
Competitors are gaining ground and becoming harder to find.
↓
🟡
Untapped
More potential than the online presence currently shows.
↓
🟠
Invisible Expert
Customers love your work — but too few people are finding you.
↓
🟢
Rising Force
Strong foundations in place and ready to accelerate.
↓
🟢
Local Legend
Dominating the local market and consistently winning new customers.

Most of our clients begin here. The move to Rising Force typically takes 60–90 days.

The FOUND Framework

Five pillars. Three assessed today.

Every Honeyrock audit is built around the FOUND Framework — five things that determine whether a local business gets seen, gets called, and gets booked. We assessed three areas for this audit. The remaining two need a direct conversation to score accurately.

Pillar What it measures Current Score
F
Fix your Foundations Website & online presence
Does your website turn visitors into enquiries? 6/10 Medium
O
Own your Area Google visibility & Maps
Are you found when customers search locally? 4/10 Low
U
Unavailable to No One Call handling & lead capture
Does every enquiry reach you — even when you're with a client? Not Assessed
N
Nurture your Reputation Reviews & social proof
Are your happy customers doing the selling for you? 6/10 Medium
D
Dominate the Map Competitive positioning
Are you the obvious choice in your area — ahead of every competitor? Not Assessed

Want to understand your full FOUND picture? The two unassessed pillars are covered in your free strategy session.

Book your free session →
Assessment Summary

What we found when we looked closely.

Three areas assessed. Each card shows what we found — and what it means for your business. The full implementation roadmap is what we cover together in your strategy session.

F · Fix your Foundations

Website & Online Presence

6/10 Medium
  • Your website covers the key pages and your quote request form captures the right details — that's a solid starting point.
  • Your website says you're available 24 hours, but when we called at 8.17am on a Sunday morning it went to voicemail — that gap between the promise and the experience could be costing you jobs.
  • The site design isn't quite doing justice to the quality of the business behind it — first impressions matter when someone's choosing who to trust with their move.
🔒 Full implementation roadmap covered in your strategy session.
O · Own your Area

Google Visibility

4/10 Low
  • Your Google Business Profile has real potential with a 4.9-star rating, but with only two photos — both uploaded by a customer a year ago — it looks like a profile that's been left to look after itself.
  • You haven't responded to a single one of your 31 reviews, which means every compliment a customer has left you is just sitting there, unacknowledged — and Google notices that.
  • Without regular posts, fresh photos, or active management, your profile isn't doing the work it could be to get you found when someone in Shropshire searches for a removal company.
🔒 7 additional opportunities identified — not all shown here.
N · Nurture your Reputation

Google Reviews

6/10 Medium
  • 31 reviews at 4.9 stars in under two years of trading is a genuinely impressive result — most removal companies take far longer to build that kind of trust.
  • None of your reviews have received a reply, which means potential customers reading them can see you're loved — but can't see that you're listening.
  • Your activity on Facebook and Instagram shows you're engaged with your audience, but that energy isn't yet flowing through to your Google presence where most new customers will find you.
🔒 Full implementation roadmap covered in your strategy session.

Ready to see the full implementation roadmap? We cover every finding — and what to do about it — in your 20-minute strategy session.

Book your free session →
Our Assessment

Invisible Expert

Knights of Shropshire has done something genuinely impressive — you've built a trusted, award-recognised removals business in under two years, with a near-perfect review score and a clear sense of purpose behind everything you do.

The gap is visibility. Your Google Business Profile isn't reflecting what you've built — no responses to reviews, barely any photos, and no regular activity means Google has little reason to show you prominently when someone in Shropshire is looking for a removal company right now.

The hard part — earning trust, delivering brilliant moves, building a reputation — you've already done. Sorting your Google presence is a fraction of the effort and it's what turns the business you've built into one that's consistently found by the people who need it most.

What surprised us

One thing stood out during this audit.

What stood out most was the contrast between what you've achieved and what Google can currently see. A Global Recognition Award. A Midlands finalist spot in the UK StartUp Awards. A 4.9-star rating from 31 happy customers. And yet your Google Business Profile has two photos and zero review replies — it looks like a business that's just getting started, not one that's already winning awards.

The good news is that's entirely fixable, and quickly. The reason people choose you — the care, the honesty, the story behind why you started — none of that can be copied by a competitor. Getting your visibility to match your reputation is the straightforward next step, and it's one that compounds over time.

Does this ring true for your business? Let's talk through it together — no obligation.

Book your free session →
Where the leverage is

Two priorities. Significant impact.

Of everything we identified, these two areas will make the biggest difference to how many customers find and contact Knights of Shropshire.

Priority 1

Google Business Profile

Your profile is the first thing people see when they search for a removal company in Shropshire — right now it isn't showing them enough.

Impact ★★★★★
Estimated result More local visibility · Reviews that work harder · A profile that wins trust
Estimated time 1–2 weeks
🔒 Implementation approach covered during your strategy session.
Priority 2

Google Reviews

You've got 31 five-star reviews and haven't replied to one — responding turns social proof into a conversation that new customers can see.

Impact ★★★★☆
Estimated result More trust before they call · Better Google rankings · Nothing left on the table
Estimated time Ongoing
🔒 Implementation approach covered during your strategy session.
What happens next

Three options. One obvious choice.

You've now got a clear picture of where Knights of Shropshire stands. What you do with it is entirely up to you.

Option 1

Do nothing

The competitors who've already sorted their Google presence will keep taking the jobs that should be coming to you. That gap tends to grow, not shrink.

Option 2

Fix it yourself

We'll explain exactly what we'd do and leave you with a practical checklist — even if you decide not to work with us.

Option 3 — Recommended

Let Honeyrock handle it

We take care of everything while you get on with running your business. Fast implementation. No long contracts. No tech headaches.

Your 20-minute FOUND Strategy Session

This audit is only half the picture.

The strategy session is where the real value is. It's the completion of your audit — not a sales call.

  • Review the complete findings from your audit
  • Reveal the opportunities we didn't include in this report
  • Prioritise the next 90 days based on impact, not guesswork
  • Give you a practical action plan you can implement yourself or ask us to deliver
Book your free strategy session →
🟠
Invisible Expert

You already have the hard part.

A business built on genuinely caring about customers. Loyal, delighted clients who keep leaving five-star reviews. A reputation — and a story — that competitors can't replicate.

You've built Knights of Shropshire into something genuinely special in a very short time. The business is real, the reputation is earned, and the customers are happy. What we can do together is make sure the next person searching for a removal company in Shropshire finds you — not someone who's done half the job you do.

What success could look like

Imagine Knights of Shropshire six months from now.

This is what becomes possible when the foundations are in place.

  • ✓ Families in Shropshire searching for a removal company are finding Knights of Shropshire before anyone else.
  • ✓ Every completed move automatically prompts a review request — your 31 reviews become 60, then 100.
  • ✓ Your award wins and your story are visible on Google, not just in a newspaper article.
  • ✓ New enquiries are coming in through Google as well as word of mouth — you're not reliant on one channel.
  • ✓ When you're ready to expand beyond Shropshire, your Google presence is already strong enough to support it.
If you decide to move forward

Here's how we normally help businesses like yours.

This is simply what usually happens after a FOUND Audit. No pressure, no obligation — just context.

What to expect

Investment

£197 – £397 / month

Depending on what you need — we'll talk through what makes sense for you on the call. No obligation.

No long contracts. Usually live within a few working days. Everything is tailored to your business — nothing off the shelf.

Let's have a chat →
Honeyrock. · FOUND Growth Audit · Knights of Shropshire
Prepared for Charlotte · 22 July 2026 · Handcrafted by Honeyrock. Fuelled by coffee. ☕